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Participants: Hilton Kiev, Expedia, Reikartz Hotel Management, TravelClick Inc, The Carlson Rezidor Hotel Group, Hotel Rixos, Kosmopolit Hotel, Hyatt International, Aerosvit, DEOL Partners, Vozdvizhenski Boutique Hotel, Bristol Hotel, Ramada Encore Kiev, 7 Days CITY Hotel, Ibis Kiev Shevchenko Boulevard, ÎÊ Tsunami, Azimut Hotels, Prague Hotel, Conference Park Hotel, Opera Hotel, Fairmont Grand Hotel Kyiv, Hotel Europe Minsk, Hotel Mayak, Trade-Hotel Complex Alfa, Vertex Hotel Group, Metropol Express Travel Agencies, BS Hospitality Management, Simer, Moscow Country Club, Nadia Hotels, Palmira Palace Resort, Association of Business Travel, Yalta Intourist Hotel, BDO Llc., BE NESS SRL, HIG, Milina Outsourcing, a2hotelconcept, DLA Piper Rus Limited, Association of Restaurant Business Owners ARBUz, Group of Companies Investment, Vertex Hotel Group, ESTA Holding, Hotel de luxes, Hotels24.ua, Big Tree, American Chamber of Commerce in Ukraine, Prohotel.ru, Press Alliance, Business Gazette, Hotelier and Restaurateur Magazine, Radio Svoboda, InterContinental Hotel Group, ISTIL Management, Ukrainian Agency of Tourism and Resorts, Hilton Worldwide, Kyiv City Administration, Expedia, Euro-2012 Committee, Premier International, Evpatoria City Hall, Drees & Sommer, Delfis, i-free,

Hospitality Executives, Governmental officials, Developers, Investors and Vendors will meet to define winning strategies at the 3rd HVS UHOF.

 


Welcome to the 3rd HVS Ukrainian Hospitality Operations Forum which will take place on April 26-27, 2012 at the newly opened Fairmont Grand Hotel Kyiv. We will gather decision makers of the top hospitality industry players to help bring their business to the next, higher level of quality, efficiency, and profitability.

During the two-day event you will:

• hear expert prediction on the future growth of Ukrainian hospitality
and travel market after EURO 2012;
• learn how smart Destination Management and Marketing
can increase inbound travel and boost your occupancy and ADR;
• find out the Ukrainian investors’ and developers’ intentions for the future;
• discover effective strategies to reduce operational costs and
increase sales by applying smart planning, redistribution of your
sales force and using the latest technologies;
• learn how to leverage online channels and tools to market your brand,
get effective support for sales efforts, and even create a cult-like following;
• understand outsourcing possibilities without a compromise on quality.

Our TIME Session - Technology, Innovation and Management Exchange - on the 2nd day of the event will unveil the newest trends in the industry.

The event is organized in close cooperation with the Ukrainian Committee for Tourism and Resorts. Confirmed attendants and possible speakers include the Vice Prime Minister of Ukraine, the Vice Head of City Government of Kiev, and some heads of other cities’ administrations, along with regional heads of development of major international brands including InterContinental Hotel Group, Marriott, Fairmont Raffles Hotels International.

We look forward to welcoming you at the 3rd Ukrainian Hospitality Operations Forum in April!





 
Thu 26 Apr 8:00AM

Welcome Coffee and Regisrtation
Registration sponsored by Hotel Management Company Premier International
Thu 26 Apr 9:00AM
Keynote – Operational Challenges for Ukraine – New Brands New Trends
• Expert prediction on the future growth of Ukrainian hospitality and travel market after EURO 2012;
• New Brands – New Trends.  New level of service standards, higher customers’ expectations - how to compete and how to be successful living in these new conditions?
Gebhard Rainer,Managing Director, EMEA Hyatt International
Oleg Bolotov, President, Premier International
Christoph Ganster, General Manager, Fairmont Grand Hotel Kiev
Thu 26 Apr 9:30AM
Destination Management and Marketing – Implementation of Best Practices
How smart Destination Management and Marketing can increase inbound travel and boost your occupancy and ADR?

• Current incentives;
• Volume of inbound travel; 
• Needs and recources to support growth;

Alexander Mazurchak, 1st Deputy of Kiyv City Government
Evgeni Samartsev, Chairman of Travel and Tourism, Ukraine
Head of International Travel Office
Thu 26 Apr 11:30AM
Food and Beverage outsourcing Debate
F&B Outsourcing Debate – turning a headache into an opportunity.

• Key dimensions of outsourcing hotel F&B;
• Pros, cons and best experience;
• How to get started, to whom outsource?
• Does this outsourcing make sense for independent or small hotels?
• How can outsourced restaurants follow strict international servicing standards?
• Sales and Marketing cooperation, profit share;
• Have a look at a brief outsourced F&B P&L.

Managing Director of a restaurant company
Patric Alexander Hadorn, F&B Director, Intercontinental Hotel, Kiev

Thu 26 Apr 2:00PM
Sales and Marketing - Expert Discussion
Sales and Marketing:

Post UEFA business – sales strategy:
• How to plan your sales strategy today for tomorrow
• What do you need to sell your hotel worldwide successfully after the market will get quiet again after UEFA?

Selling a non-branded hotel. How to compete with chains? 
• Best structure and size of your sales team in terms of your property type, location and goals;
• Placing your sales force:reactive/proactive/KAM;
• Targeting, measuring and splitting your market;
• Achieving limits and tracking the results.

Moderator: Mikhail Taratynov, Senior Consultant, HVS
Lubov Rudnykh, Director of Sales and Marketing, Four Points by Sheraton, Ukraine
Vadim Zelenski, Chairman of Association of Business Tourism
Jan Kamenicek, Director of E-Commerce Central & Eastern Europe, TravelClick Inc
Thu 26 Apr 3:00PM
Sales Technology and Online Distribution
Holistic approach to E-commerce and social media use.

• How to adapt E-distribution strategy to enhance interaction with customers 
• Using social media and getting closer to a \"mobile traveler\" 
• Are you ready to the fact that European travelers mobile device use rate will grow to 50% by 2015?
• Direct channels of interaction with consumers
• How to best manage the E-commerce channels and find the optimum between direct and indirect distribution. 
• Tools and tactics for successful demand driving and distribution.

Jan Kamenicek, Director of E-Commerce Central & Eastern Europe, TravelClick Inc

Using market intelligence to help hotel partners improve their revenue

• Accumulation of data from all lines of business globally;
• Converting data into meaningful recommendations;
• Market review and competitive landscape for Kiev;
• Hotel review and performance against its fair share;
• Recommendations on improving the production/revenue.

Maxim Kobzev, Market Manager Eastern Europe, Expedia 

Thu 26 Apr 4:30PM
HR: Expat Recruitment and Perfomance Management
HR: Expat Recruitment and Perfomance Management:
Staff assessment and Performance Management. 

• Hospitality compensations update.
• Designing motivation schemes that bring the result.
• Case Study.
• Q&A.

Tatiana Veller, Managing Director HVS Russia 
Thu 26 Apr 5:30PM

Movie premiere The Power of Advice

Thu 26 Apr 6:00PM

Cocktail Reception and Ceremony of Hospitality Awards

Fri 27 Apr 8:00AM

Innovation Coffee Break and Exhibition

Fri 27 Apr 9:00AM
Investment Panel: Development Hotspots and EURO 2012
∙        Expert prediction on the future growth of Ukrainian hospitality & travel market after EURO 2012;
∙        Ukrainian investors’ and developers’ intentions for the future;
∙        «Domino Effect»?
∙        Development Hotspots; 
∙        New approaches to the development of new territories based on the Westen Krym Project.
 
Sergey Strelbitsky, Evpatoriya Vice-Mayor, Evpatoriya City Administration

Dejan Djordjevic, Managing Director – Hotels, ESTA Holding
Vadim Nozdrya, Chief Executive Officer, ISTIL Management
Alexey Korobkin, Senior Consultant, HVS Consulting & Valuation

Fri 27 Apr 11:00AM
Eco-Friendly / Budget-Friendly Solutions for Hospitality Industry
∙        Green Technology – applicable programs, standards, and advantages; 
∙        How can you reduce the cost of hotel operational cost by using energy saving and green technology?  
∙        What can you implement when in the operating hotel?
 
Steffen Sendler, General Director, Drees & Sommer Russia and CIS

Fri 27 Apr 12:00PM
Brands Marathon
Development strategy;
∙        Potential and obstacles;
∙        Local market knowledge vs Global expertise;
∙        Competitive advantages.
 
Darren Blanchard, Senior Director of Business Development, The Carlson Rezidor Hotel Group
Aron Libinson, Associate Vice President Development, Russia & CIS InterContinental Hotel Group
Magdalena Sekutowska, Director Development, Eastern Europe, Hilton Worldwide
Oleg Bolotov, President, Premier International 
Fri 27 Apr 1:15PM
Legal Aspects of Brands and Investors relationships
• Do’s and don’ts of Hotel Management Contracts (legal perspective);  
• How to avoid wasting time in a contract negations. What “homework” should be done beforehand. 
Pavlo Mishchenko, Senior Associate, Arzinger
Aurélien Mousset, Counsel at Arzinger 


Full programme

Tatiana Veller
Managing Director - Russia
HVS Executive Search

Eugene Samartsev
Chairman of Ukrainian Agency of Tourism and Resorts

Alexey Korobkin
Senior Consultant
HVS Consulting & Valuation

Gebhard Rainer
Managing Director – EMEA
Hyatt International

Alexander Mazurchak
First Deputy Head
Kiev City Administration




Aron Libinson
Associate Vice President Development, Russia & CIS
InterContinental Hotel Group

Oleg Bolotov
President
Premier International

Magdalena Sekutowska
Director Development - Eastern Europe
Hilton Worldwide  

Steffen Sendler
General Director 
Drees & Sommer Russia and CIS  

Sergey Strelbitsky
Evpatoriya Vice-Mayor
Evpatoriya City Administration

Vadim Nozdrya
Chief Executive Officer
ISTIL Management

Dejan Djordjevic, Managing Director – Hotels, ESTA Holding  

Lubov Rudnykh
Director of Sales and Marketing
Four Points by Sheraton, Zaporozhie, Ukraine

Sebastian Kraemer COO Reikartz Hotels & Resorts

Vadim Zelenski
Chairman of Association of Business Tourism

Mikhail Taratynov
Senior Consultant,
HVS Executive Search  

Alexander Gusakov
President Heliopark Group  

Darren Blanchard
Senior Director of Business Development
The Carlson Rezidor Hotel Group  

  Lisa Yurusheva General Manager Riviera Boutique Hotel, Kyiv  

Nataliya Zabolotnaya
General Director
National complex Mistetski Arsenal

Patric Hadorn
Director Food and Beverage
InterContinental Hotel Kyiv

Mathias Brandt
Project Manager «Consulting and creation of management capacity for EURO-2012”
GIZ

Hector Jimenez-BRAVO  Celebrity Chef, CEO & Founder 
Bravo Group LLC      

Nickolay Tishenko
Owner
Nasha Karta chain of restaurants

Christoph Ganster
General Manager
Fairmont Grand Hotel Kyiv, Ukraine

Igor Krivolapov Managing Partner Horecabrand  
All speakers